(not so) Amazing Spider-Man

I just found out the biggest Spider-Man fan that I know stopped reading Amazing Spider-Man 3 months ago.
This is a guy who used to buy Marvel titles that he didn't regularly read simply because they had a Spidey cameo in them (and that included even the smallest of appearances --- such as Spidey showing up in the background of some big group fight on a cover --- even if he didn't actually appear inside the issue in question --- or just having a very minor one panel appearance inside an issue). He previously bought variant covers of Amazing Spider-Man (along with the regular covers) just because he wanted to be as much of a completist as possible in terms of Spider-Man appearances.
But after DECADES of reading Spider-Man (and buying all of those extra appearance issues), he dropped Amazing Spider-Man like the bad habit it was because it just isn't worth reading anymore. There is no enjoyment to be derived from the current direction of the title.
NICE JOB Joe Quesada and crew.